Brazilian Jiu Jitsu and Surfing: The Roots of B...

Discover how Brazilian Jiu Jitsu and surfing became deeply connected in Rio de Janeiro, shaping the mindset and lifestyle behind BJJ culture.

BJ Penn: A Journey From Brazil’s Mats to Global...

BJ Penn’s journey from Nova União to the UFC shaped modern Jiu Jitsu. The first American IBJJF black belt world champion, he opened doors for athletes and inspired a new...

The History of Jiu-Jitsu: The Epic Duel Between...

Discover the legendary 1996 IBJJF World Jiu Jitsu Championship clash between Roberto “Roleta” Magalhães and Wallid Ismail. Explore how Roleta’s surprising promotion and bold victory over a seasoned champion marked...

The Stairs That Built Champions: The Legacy of ...

Carlson Gracie: A Legacy of Greatness in Jiu-JitsuCarlson Gracie’s academy in Copacabana was the birthplace of Jiu-Jitsu legends. The stairs leading to it symbolized the dedication and sacrifice required to...

Thank You for an Unforgettable 2025 European IB...

Atama thanks everyone for an unforgettable 2025 European IBJJF Championship! Proud to showcase our premium BJJ gear and connect with athletes and fans.