News
News
-
Introducing the Rookie Kimono: A Modern Take on a Jiu Jitsu Classic Introducing the Rookie Kimono: A Modern Take on a Jiu Jitsu Classic
Discover the Rookie Gi: A Modern Twist on an Iconic Classic
Introducing the Rookie Gi from Atama – a blend of modern innovation and classic design. Drawing inspiration from one of Atama’s most celebrated kimonos from the ‘90s, this new version is crafted to deliver exceptional performance, comfort, and durability for jiu-jitsu practitioners of all levels.
Why Choose the Rookie Gi?
The Rookie Gi is designed with athletes in mind, offering superior functionality during intense training and competition. Its ultra-light jacket is made from 100% cotton, ensuring flexibility and a comfortable fit that moves with you. The ripstop pants are reinforced at the knees, adding durability for daily training without sacrificing comfort.Key Features:
- Ultra-Light 100% Cotton Jacket – Soft, flexible, and breathable for maximum comfort during your sessions.
- Ripstop Pants – Double knee reinforcement to withstand the demands of jiu-jitsu.
- Anti-Bacterial Lapel Lining – Stay fresh with a synthetic, anti-bacterial lining.
- Rapid Drying Technology – Keeps you dry and comfortable with quick-drying fabric.
Available now in blue, this limited edition gi offers top-tier performance and style. Whether you’re competing or training, the Rookie Gi provides everything you need to perform your best.
Why Act Fast?
With a limited number of units available, don’t miss the chance to own one of these exclusive kimonos. Once they’re gone, they’re gone!Get Yours Now
Visit to learn more and purchase the Rookie Gi before it sells out. Act quickly to grab your size and experience the next level of performance and comfort.Discover the Rookie Gi: A Modern Twist on an Iconic Classic
Introducing the Rookie Gi from Atama – a blend of modern innovation and classic design. Drawing inspiration from one of Atama’s most celebrated kimonos from the ‘90s, this new version is crafted to deliver exceptional performance, comfort, and durability for jiu-jitsu practitioners of all levels.
Why Choose the Rookie Gi?
The Rookie Gi is designed with athletes in mind, offering superior functionality during intense training and competition. Its ultra-light jacket is made from 100% cotton, ensuring flexibility and a comfortable fit that moves with you. The ripstop pants are reinforced at the knees, adding durability for daily training without sacrificing comfort.Key Features:
- Ultra-Light 100% Cotton Jacket – Soft, flexible, and breathable for maximum comfort during your sessions.
- Ripstop Pants – Double knee reinforcement to withstand the demands of jiu-jitsu.
- Anti-Bacterial Lapel Lining – Stay fresh with a synthetic, anti-bacterial lining.
- Rapid Drying Technology – Keeps you dry and comfortable with quick-drying fabric.
Available now in blue, this limited edition gi offers top-tier performance and style. Whether you’re competing or training, the Rookie Gi provides everything you need to perform your best.
Why Act Fast?
With a limited number of units available, don’t miss the chance to own one of these exclusive kimonos. Once they’re gone, they’re gone!Get Yours Now
Visit to learn more and purchase the Rookie Gi before it sells out. Act quickly to grab your size and experience the next level of performance and comfort. -
Thank You for an Unforgettable 2025 European IBJJF Championship Atama Europe
Thank You for an Incredible 2025 European IBJJF Jiu-Jitsu Championship!
The 2025 European IBJJF Jiu-Jitsu Championship has officially come to a close, and what an unforgettable experience it has been! Atama is incredibly proud to have been part of the largest European Jiu-Jitsu event to date. With 6,000 athletes from around the world, this championship set a new standard for excellence, showcasing the true spirit of Brazilian Jiu-Jitsu.
We want to extend a huge thank you to everyone who visited our booth during the event. Your energy, passion, and enthusiasm made this experience even more special. It’s always inspiring to connect with athletes, coaches, and fans who share the same love for the sport that drives us at Atama. Your support reaffirms why we do what we do – providing top-quality BJJ gear to help you perform at your best.
What We Loved About the 2025 Europeans:
Unforgettable Moments: The championship brought together some of the best athletes in the world, competing at the highest level.
Atama's Premium Gear: We were excited to showcase our latest collection of Brazilian cotton Gi and no-gi apparel, designed for ultimate comfort, durability, and performance. If you missed it, make sure to check out our latest Gi collection and experience the quality of Atama's Brazilian Jiu-Jitsu gear. Discover our full collection here.
Incredible Fan Support: It’s always a privilege to see so many Jiu-Jitsu enthusiasts supporting the sport.
As we reflect on the event, we are reminded of the deep connection between Jiu-Jitsu practitioners and the gear they wear. Atama’s commitment to quality and innovation ensures that athletes at all levels are equipped to achieve their goals, both on and off the mat.
We’d like to thank the IBJJF for organizing such an outstanding event and for making the 2025 Europeans a truly special occasion. Being an official sponsor of this prestigious championship was an honor, and we look forward to many more opportunities to be part of this incredible journey with the global Jiu-Jitsu community. For more information about the IBJJF and upcoming events, visit their official website.
See You at the Next European IBJJF Championship!
Stay tuned for more updates, as we continue to bring you the best in BJJ gear. Let’s keep making history together!
Thank You for an Incredible 2025 European IBJJF Jiu-Jitsu Championship!
The 2025 European IBJJF Jiu-Jitsu Championship has officially come to a close, and what an unforgettable experience it has been! Atama is incredibly proud to have been part of the largest European Jiu-Jitsu event to date. With 6,000 athletes from around the world, this championship set a new standard for excellence, showcasing the true spirit of Brazilian Jiu-Jitsu.
We want to extend a huge thank you to everyone who visited our booth during the event. Your energy, passion, and enthusiasm made this experience even more special. It’s always inspiring to connect with athletes, coaches, and fans who share the same love for the sport that drives us at Atama. Your support reaffirms why we do what we do – providing top-quality BJJ gear to help you perform at your best.
What We Loved About the 2025 Europeans:
Unforgettable Moments: The championship brought together some of the best athletes in the world, competing at the highest level.
Atama's Premium Gear: We were excited to showcase our latest collection of Brazilian cotton Gi and no-gi apparel, designed for ultimate comfort, durability, and performance. If you missed it, make sure to check out our latest Gi collection and experience the quality of Atama's Brazilian Jiu-Jitsu gear. Discover our full collection here.
Incredible Fan Support: It’s always a privilege to see so many Jiu-Jitsu enthusiasts supporting the sport.
As we reflect on the event, we are reminded of the deep connection between Jiu-Jitsu practitioners and the gear they wear. Atama’s commitment to quality and innovation ensures that athletes at all levels are equipped to achieve their goals, both on and off the mat.
We’d like to thank the IBJJF for organizing such an outstanding event and for making the 2025 Europeans a truly special occasion. Being an official sponsor of this prestigious championship was an honor, and we look forward to many more opportunities to be part of this incredible journey with the global Jiu-Jitsu community. For more information about the IBJJF and upcoming events, visit their official website.
See You at the Next European IBJJF Championship!
Stay tuned for more updates, as we continue to bring you the best in BJJ gear. Let’s keep making history together!
-
Atama Europe at the 2025 European IBJJF Jiu Jitsu Championship Atama Europe at the 2025 European IBJJF Jiu Jitsu Championship
The 2025 European IBJJF Jiu Jitsu Championship is almost here, and Atama Europe is thrilled to be part of this historic event! With 6,000 athletes from all over the world, this will be the largest European Jiu-Jitsu Championship to date. This is an unmissable event for every Brazilian Jiu Jitsu enthusiast.
Atama, a brand with roots in the heart of Rio de Janeiro, has been known for bringing the best in Brazilian cotton BJJ gear to mats worldwide for decades. Our high-quality gi and no-gi apparel are trusted by practitioners at every level. Whether you're stepping onto the mat for the first time or competing at the highest level, Atama’s gear is designed to help you perform at your best.
What to Expect at Atama's Booth:
- Exclusive new products that bring you the latest in Brazilian Jiu Jitsu gear.
- Special prices available only at the event.
- Exciting giveaways and promotions you won’t want to miss.
This is the perfect opportunity to get up close and personal with Atama's premium BJJ Gi, crafted from the finest Brazilian cotton, ensuring maximum comfort and durability during training and competition.
Don’t forget to mark your calendars for the 2025 European IBJJF Championship. This year’s event promises to be bigger and better than ever, with top-tier competitors showcasing their skills. Stay tuned for more updates and follow us on our social media platforms for behind-the-scenes sneak peeks!
We’ll see you at the largest Jiu-Jitsu event in Europe! Let’s make history together. Visit us at the Atama Europe booth and discover the ultimate BJJ gear.
The 2025 European IBJJF Jiu Jitsu Championship is almost here, and Atama Europe is thrilled to be part of this historic event! With 6,000 athletes from all over the world, this will be the largest European Jiu-Jitsu Championship to date. This is an unmissable event for every Brazilian Jiu Jitsu enthusiast.
Atama, a brand with roots in the heart of Rio de Janeiro, has been known for bringing the best in Brazilian cotton BJJ gear to mats worldwide for decades. Our high-quality gi and no-gi apparel are trusted by practitioners at every level. Whether you're stepping onto the mat for the first time or competing at the highest level, Atama’s gear is designed to help you perform at your best.
What to Expect at Atama's Booth:
- Exclusive new products that bring you the latest in Brazilian Jiu Jitsu gear.
- Special prices available only at the event.
- Exciting giveaways and promotions you won’t want to miss.
This is the perfect opportunity to get up close and personal with Atama's premium BJJ Gi, crafted from the finest Brazilian cotton, ensuring maximum comfort and durability during training and competition.
Don’t forget to mark your calendars for the 2025 European IBJJF Championship. This year’s event promises to be bigger and better than ever, with top-tier competitors showcasing their skills. Stay tuned for more updates and follow us on our social media platforms for behind-the-scenes sneak peeks!
We’ll see you at the largest Jiu-Jitsu event in Europe! Let’s make history together. Visit us at the Atama Europe booth and discover the ultimate BJJ gear.
-
10 tips to improve your grip strength for Brazilian Jiu-Jitsu 10 tips to improve your grip strength for Brazilian Jiu-Jitsu
Improving your grip strength is super important in Brazilian Jiu-Jitsu (BJJ), as it can significantly increase your ability to control an opponent's gi, hold submissions, and defend against attacks. Here are ten practical tips to improve your grip strength for BJJ, designed to help BJJ fighters at any level develop a killer grip.
1. Train with Gi Grips
Incorporate gi exercises into your training program. Use the lapel, sleeve, and pant grips in your drills to simulate the grips you use in BJJ. Exercises like gi pull-ups or rows where you grip the gi instead of a bar can increase your grip strength in a very specific manner.
2. Grip Strengthening Tools
Utilize grip strengtheners, such as hand grippers or grip rings, throughout the day. These tools are portable and can be used anywhere, allowing you to work on your grip strength outside the gym. Aim for high repetitions to build endurance in your grip.
3. Climbing and Bouldering
Rock climbing and bouldering are excellent ways to improve grip strength and endurance. Climbing requires you to support your body weight with your fingers and hands, which translates very well into stronger grips in BJJ.
4. Farmer’s Walks
This exercise is simple yet effective. Hold a heavy weight in each hand, such as kettlebells or dumbbells, and walk a specified distance. This challenges your grip and improves your overall strength and stability.
5. Rope Climbing
Climbing a rope not only enhances your grip strength but also builds arm and shoulder power. It's a functional exercise that mimics pulling motions similar to those used in BJJ, arm-drag for example.
6. Dead Hangs
Dead hangs from a pull-up bar can significantly improve your grip endurance. Try to hang for as long as possible and gradually increase the time. For an added challenge, perform dead hangs from a gi draped over the bar.
7. Towel Wraps
Wrap a towel around the bar when doing pull-ups, rows, or deadlifts. The increased diameter forces your hands to work harder to maintain the grip, strengthening the fingers, hands, and forearms.
8. Judo Rope Pulls
Use a thick rope to simulate judo gi sleeves. Perform pulling exercises by wrapping the rope around a solid object and pulling towards you, mimicking the motion of pulling an opponent in BJJ.
9. Sandbag Training
Training with sandbags can improve your grip because the shifting weight requires constant adjustment of your grip. Exercises like sandbag carries, cleans, or throws are beneficial.
10. Consistent Practice and Patience
Finally, the key to developing a strong grip for BJJ is consistent practice and patience. Your grip strength will improve over time with regular training, so stay dedicated and incorporate grip exercises into your weekly routine.
By integrating these tips into your training, you can develop a stronger grip, giving you an edge in your BJJ practice. Remember, grip strength is not just about raw power; it's also about endurance and technique. So, focus on both strength and skill to maximize your performance on the mats.
Improving your grip strength is super important in Brazilian Jiu-Jitsu (BJJ), as it can significantly increase your ability to control an opponent's gi, hold submissions, and defend against attacks. Here are ten practical tips to improve your grip strength for BJJ, designed to help BJJ fighters at any level develop a killer grip.
1. Train with Gi Grips
Incorporate gi exercises into your training program. Use the lapel, sleeve, and pant grips in your drills to simulate the grips you use in BJJ. Exercises like gi pull-ups or rows where you grip the gi instead of a bar can increase your grip strength in a very specific manner.
2. Grip Strengthening Tools
Utilize grip strengtheners, such as hand grippers or grip rings, throughout the day. These tools are portable and can be used anywhere, allowing you to work on your grip strength outside the gym. Aim for high repetitions to build endurance in your grip.
3. Climbing and Bouldering
Rock climbing and bouldering are excellent ways to improve grip strength and endurance. Climbing requires you to support your body weight with your fingers and hands, which translates very well into stronger grips in BJJ.
4. Farmer’s Walks
This exercise is simple yet effective. Hold a heavy weight in each hand, such as kettlebells or dumbbells, and walk a specified distance. This challenges your grip and improves your overall strength and stability.
5. Rope Climbing
Climbing a rope not only enhances your grip strength but also builds arm and shoulder power. It's a functional exercise that mimics pulling motions similar to those used in BJJ, arm-drag for example.
6. Dead Hangs
Dead hangs from a pull-up bar can significantly improve your grip endurance. Try to hang for as long as possible and gradually increase the time. For an added challenge, perform dead hangs from a gi draped over the bar.
7. Towel Wraps
Wrap a towel around the bar when doing pull-ups, rows, or deadlifts. The increased diameter forces your hands to work harder to maintain the grip, strengthening the fingers, hands, and forearms.
8. Judo Rope Pulls
Use a thick rope to simulate judo gi sleeves. Perform pulling exercises by wrapping the rope around a solid object and pulling towards you, mimicking the motion of pulling an opponent in BJJ.
9. Sandbag Training
Training with sandbags can improve your grip because the shifting weight requires constant adjustment of your grip. Exercises like sandbag carries, cleans, or throws are beneficial.
10. Consistent Practice and Patience
Finally, the key to developing a strong grip for BJJ is consistent practice and patience. Your grip strength will improve over time with regular training, so stay dedicated and incorporate grip exercises into your weekly routine.
By integrating these tips into your training, you can develop a stronger grip, giving you an edge in your BJJ practice. Remember, grip strength is not just about raw power; it's also about endurance and technique. So, focus on both strength and skill to maximize your performance on the mats.
-
Mastering Guard Passing: 5 Essential Tips for Brazilian Jiu Jitsu Practitioners Mastering Guard Passing: 5 Essential Tips for Brazilian Jiu Jitsu Practitioners
Introduction: Welcome to our comprehensive guide on improving guard passing in Brazilian Jiu Jitsu. As a passionate Jiu Jitsu practitioner, 5th degree Black Belt and owner of an e-commerce store specializing in Atama's premium kimonos, I understand the importance of mastering this fundamental skill. In this post, we'll delve into five key strategies to elevate your guard passing game and dominate on the mat.
1. Establish a Strong Posture: Effective guard passing starts with a solid foundation. Maintaining a strong posture not only ensures better mobility but also minimizes the risk of your opponent pulling off sweeps or submissions. Keep your back straight, head up, and hips low. This posture will provide you with better control and leverage, allowing you to initiate passes with confidence.
2. Timing and Patience: Timing is everything in Jiu Jitsu, and guard passing is no exception. Patience is a virtue that pays off when attempting to pass your opponent's guard. Observe their movements, anticipate their reactions, and seize the right moment to initiate your pass. Rushing can lead to mistakes, so take your time and capitalize on openings.
3. Use Effective Grips and Pressure: Grips are crucial in guard passing, providing you with control over your opponent's limbs. Utilize cross-collar grips, sleeve grips, and pant grips strategically to immobilize their attacks. Additionally, applying steady pressure with your bodyweight can disrupt their guard and create opportunities for successful passes.
4. Master Transition Movements: Smooth transitions between passes are essential for maintaining momentum and outmaneuvering your opponent. Work on connecting different pass variations seamlessly. For example, transition from a knee slide pass to a leg drag or a toreando pass to a backstep pass. By mastering these transitions, you'll become a more unpredictable and versatile guard passer.
5. Drill and Repetition: Repetition is the mother of skill in Brazilian Jiu Jitsu. Devote dedicated training sessions to guard passing drills. Focus on specific passes and scenarios, gradually increasing the complexity as you become more proficient. Consistent drilling will help solidify your technique and make it second nature on the mat.
Conclusion: By implementing these five essential strategies, you'll undoubtedly elevate your guard passing game in Brazilian Jiu Jitsu. Remember, success in Jiu Jitsu, much like in entrepreneurship, requires dedication, patience, and a commitment to continuous improvement.
Introduction: Welcome to our comprehensive guide on improving guard passing in Brazilian Jiu Jitsu. As a passionate Jiu Jitsu practitioner, 5th degree Black Belt and owner of an e-commerce store specializing in Atama's premium kimonos, I understand the importance of mastering this fundamental skill. In this post, we'll delve into five key strategies to elevate your guard passing game and dominate on the mat.
1. Establish a Strong Posture: Effective guard passing starts with a solid foundation. Maintaining a strong posture not only ensures better mobility but also minimizes the risk of your opponent pulling off sweeps or submissions. Keep your back straight, head up, and hips low. This posture will provide you with better control and leverage, allowing you to initiate passes with confidence.
2. Timing and Patience: Timing is everything in Jiu Jitsu, and guard passing is no exception. Patience is a virtue that pays off when attempting to pass your opponent's guard. Observe their movements, anticipate their reactions, and seize the right moment to initiate your pass. Rushing can lead to mistakes, so take your time and capitalize on openings.
3. Use Effective Grips and Pressure: Grips are crucial in guard passing, providing you with control over your opponent's limbs. Utilize cross-collar grips, sleeve grips, and pant grips strategically to immobilize their attacks. Additionally, applying steady pressure with your bodyweight can disrupt their guard and create opportunities for successful passes.
4. Master Transition Movements: Smooth transitions between passes are essential for maintaining momentum and outmaneuvering your opponent. Work on connecting different pass variations seamlessly. For example, transition from a knee slide pass to a leg drag or a toreando pass to a backstep pass. By mastering these transitions, you'll become a more unpredictable and versatile guard passer.
5. Drill and Repetition: Repetition is the mother of skill in Brazilian Jiu Jitsu. Devote dedicated training sessions to guard passing drills. Focus on specific passes and scenarios, gradually increasing the complexity as you become more proficient. Consistent drilling will help solidify your technique and make it second nature on the mat.
Conclusion: By implementing these five essential strategies, you'll undoubtedly elevate your guard passing game in Brazilian Jiu Jitsu. Remember, success in Jiu Jitsu, much like in entrepreneurship, requires dedication, patience, and a commitment to continuous improvement.