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Royce Gracie – The Man Who Put Jiu Jitsu on the Map Royce Gracie – The Man Who Put Jiu Jitsu on the Map
Before the world knew how powerful Jiu Jitsu could be, a quiet fighter in a white gi stepped onto the mat, and changed everything. Royce Gracie didn’t need to talk big. He let his technique speak. And the world listened.
Born Into the ArtGrowing up in Rio de Janeiro, Royce was part of a family that didn’t just practice Jiu Jitsu, they lived it. His father, Helio Gracie, taught that technique, leverage, and control could beat raw strength. For Royce, the mat was as familiar as his own home.
While other kids played ball, he was drilling guard passes and escapes with his brothers. For the Gracies, this wasn’t just training. It was tradition.
From a Garage in California to the World StageWhen Royce moved to the U.S. as a teenager, there were no big plans, just a goal: introduce people to the effectiveness of Gracie Jiu Jitsu. He and his brother started small, teaching in a garage in Torrance. No glamor, no hype, just a few students, a few mats, and the confidence that their style worked.
1993 – When Everything ChangedAt the very first UFC, Royce entered not as a favorite, but as a question mark. He didn’t look like a threat. He wasn’t a striker, wasn’t flashy. But once the cage closed, Royce made history.
In one night, he submitted three opponents - all bigger, all stronger - and showed the world that Jiu Jitsu was real. No gloves, no rounds, no secrets. Just fundamentals under pressure.
Beyond the Wins – The Moments That Matter⏳ The 90-Minute War with Sakuraba
No time limit. No corners. Just two grapplers testing their mental and physical limits. It wasn’t pretty. But it was pure.
🥇 The Judoka Clash
Against Hidehiko Yoshida, Olympic gold medalist, Royce reminded everyone that Jiu Jitsu isn’t about prestige. It’s about problem-solving.⚖️ The Sumo Showdown
Facing Akebono, a mountain of a man, Royce stayed calm. In under three minutes, the fight was done, proof that timing beats size every time.
A Legacy That’s Still on the MatsRoyce was never about the spotlight. He didn’t need to be. His impact runs deeper than stats.
He showed kids, adults, and future champions that Jiu Jitsu is more than a sport. It’s a mindset. He was the first to enter the UFC Hall of Fame, but more important than the honor was the path he paved.
To this day, Royce travels the world, spreading the art, one seminar at a time.
Why Atama Europe Honors RoyceWe don’t just make gis. We carry history. The same cloth that Royce wore when he introduced the world to Gracie Jiu Jitsu, that spirit still lives in every Atama product.
To honor him is to honor the roots. To remind every new practitioner that Jiu Jitsu started simple. Real. Efficient.Train with gear that carries tradition.
Explore our Atama BJJ Collection and roll with the legacy that started it all.
→ Shop NowBefore the world knew how powerful Jiu Jitsu could be, a quiet fighter in a white gi stepped onto the mat, and changed everything. Royce Gracie didn’t need to talk big. He let his technique speak. And the world listened.
Born Into the ArtGrowing up in Rio de Janeiro, Royce was part of a family that didn’t just practice Jiu Jitsu, they lived it. His father, Helio Gracie, taught that technique, leverage, and control could beat raw strength. For Royce, the mat was as familiar as his own home.
While other kids played ball, he was drilling guard passes and escapes with his brothers. For the Gracies, this wasn’t just training. It was tradition.
From a Garage in California to the World StageWhen Royce moved to the U.S. as a teenager, there were no big plans, just a goal: introduce people to the effectiveness of Gracie Jiu Jitsu. He and his brother started small, teaching in a garage in Torrance. No glamor, no hype, just a few students, a few mats, and the confidence that their style worked.
1993 – When Everything ChangedAt the very first UFC, Royce entered not as a favorite, but as a question mark. He didn’t look like a threat. He wasn’t a striker, wasn’t flashy. But once the cage closed, Royce made history.
In one night, he submitted three opponents - all bigger, all stronger - and showed the world that Jiu Jitsu was real. No gloves, no rounds, no secrets. Just fundamentals under pressure.
Beyond the Wins – The Moments That Matter⏳ The 90-Minute War with Sakuraba
No time limit. No corners. Just two grapplers testing their mental and physical limits. It wasn’t pretty. But it was pure.
🥇 The Judoka Clash
Against Hidehiko Yoshida, Olympic gold medalist, Royce reminded everyone that Jiu Jitsu isn’t about prestige. It’s about problem-solving.⚖️ The Sumo Showdown
Facing Akebono, a mountain of a man, Royce stayed calm. In under three minutes, the fight was done, proof that timing beats size every time.
A Legacy That’s Still on the MatsRoyce was never about the spotlight. He didn’t need to be. His impact runs deeper than stats.
He showed kids, adults, and future champions that Jiu Jitsu is more than a sport. It’s a mindset. He was the first to enter the UFC Hall of Fame, but more important than the honor was the path he paved.
To this day, Royce travels the world, spreading the art, one seminar at a time.
Why Atama Europe Honors RoyceWe don’t just make gis. We carry history. The same cloth that Royce wore when he introduced the world to Gracie Jiu Jitsu, that spirit still lives in every Atama product.
To honor him is to honor the roots. To remind every new practitioner that Jiu Jitsu started simple. Real. Efficient.Train with gear that carries tradition.
Explore our Atama BJJ Collection and roll with the legacy that started it all.
→ Shop Now -
The Quiet Revolution: How the De La Riva Guard Changed Jiu Jitsu The Quiet Revolution: How the De La Riva Guard Changed Jiu Jitsu
In a sport where raw power often dominates the conversation, the De La Riva guard brought something different to the table. Subtle. Technical. Unpredictable. Developed in the 1980s on the mats of Carlson Gracie's gym, it quietly challenged the way Jiu Jitsu was played.
The De La Riva guard gave new meaning to leverage and distance management. It opened doors for smaller fighters to take control of larger opponents. But behind the position was a person, a mind that saw possibilities where others only saw limits.
Who Is Ricardo De La Riva?
Ricardo De La Riva is more than just the name behind a famous guard, he’s one of the minds that helped redefine what it means to play Jiu Jitsu. Raised on the tough mats of Rio de Janeiro, shaped under Carlson Gracie’s demanding system, De La Riva was never the strongest or most explosive guy in the room.
But he didn’t need to be.
Facing training partners who were heavier and more athletic, he developed, almost instinctively, a new way to control the fight. By hooking the outside of the opponent’s leg and controlling the sleeve or collar, he started creating angles and opportunities no one else was seeing at the time.
At first, the position looked unorthodox. Some even questioned its effectiveness. But when De La Riva began sweeping and submitting top-level opponents with it, the game changed. The position got a name. And the Jiu Jitsu world took notice.
The Legacy That Still Rolls On
Today, the De La Riva guard is taught everywhere. From classic fundamentals to advanced variations, it shows up in schools, seminars, and on the podiums of top tournaments.
But Ricardo De La Riva’s real legacy isn’t just the position. It’s the mindset. The courage to create something new. To go against the grain. To build your own path inside the art.
He didn’t just innovate. He inspired.
More Than a Guard
The De La Riva guard is more than a hook and a grip, it’s a reminder that Jiu Jitsu rewards creativity as much as it rewards toughness. That thinking fighters shape the game just as much as the strong ones.
And behind this position is a man who didn’t just play Jiu Jitsu. He helped evolve it.
Atama. We wear history.
In a sport where raw power often dominates the conversation, the De La Riva guard brought something different to the table. Subtle. Technical. Unpredictable. Developed in the 1980s on the mats of Carlson Gracie's gym, it quietly challenged the way Jiu Jitsu was played.
The De La Riva guard gave new meaning to leverage and distance management. It opened doors for smaller fighters to take control of larger opponents. But behind the position was a person, a mind that saw possibilities where others only saw limits.
Who Is Ricardo De La Riva?
Ricardo De La Riva is more than just the name behind a famous guard, he’s one of the minds that helped redefine what it means to play Jiu Jitsu. Raised on the tough mats of Rio de Janeiro, shaped under Carlson Gracie’s demanding system, De La Riva was never the strongest or most explosive guy in the room.
But he didn’t need to be.
Facing training partners who were heavier and more athletic, he developed, almost instinctively, a new way to control the fight. By hooking the outside of the opponent’s leg and controlling the sleeve or collar, he started creating angles and opportunities no one else was seeing at the time.
At first, the position looked unorthodox. Some even questioned its effectiveness. But when De La Riva began sweeping and submitting top-level opponents with it, the game changed. The position got a name. And the Jiu Jitsu world took notice.
The Legacy That Still Rolls On
Today, the De La Riva guard is taught everywhere. From classic fundamentals to advanced variations, it shows up in schools, seminars, and on the podiums of top tournaments.
But Ricardo De La Riva’s real legacy isn’t just the position. It’s the mindset. The courage to create something new. To go against the grain. To build your own path inside the art.
He didn’t just innovate. He inspired.
More Than a Guard
The De La Riva guard is more than a hook and a grip, it’s a reminder that Jiu Jitsu rewards creativity as much as it rewards toughness. That thinking fighters shape the game just as much as the strong ones.
And behind this position is a man who didn’t just play Jiu Jitsu. He helped evolve it.
Atama. We wear history.
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TBT of the Gentle Art: Carlson Gracie and the Legacy That Built Jiu Jitsu TBT of the Gentle Art: Carlson Gracie and the Legacy That Built Jiu Jitsu
We're keeping the TBT series rolling, this time with one of the most important names the sport has ever seen: Carlson Gracie. A warrior, a coach, and a true pioneer who helped shape Jiu Jitsu as we know it.
You can't talk about BJJ history without talking about Carlson.
Born for the Fight
Carlson Gracie was born in 1932 in Rio de Janeiro, the son of Carlos Gracie. He grew up inside the art, learning from both his father and uncle Hélio. But Carlson didn’t just carry the name, he built his own legacy on the mats and in the ring.
In the ‘50s, he became one of the top vale tudo fighters in Brazil. His most famous match? 1955 vs. Waldemar Santana, stepping in to defend the family after Santana beat Hélio. It ended in a draw, but Carlson showed the world he was more than just a Gracie name. He was a dog in the fight.
Changing the Game
Carlson didn’t just fight, he taught. In 1965, he opened the Carlson Gracie Academy in Copacabana, and it became a powerhouse. Fighters like Murilo Bustamante, Vitor Belfort, Wallid Ismail, and Ricardo Libório all came up under him.
What set Carlson apart? He wasn’t afraid to share. While others kept secrets, he opened the playbook. He trained hard, focused on pressure, and built fighters who could handle real war. His style was aggressive, his mindset was tough, and his teaching changed Jiu Jitsu forever.
The Roots of Modern MMA
A lot of what we call MMA today started with Carlson’s guys. Brazilian Top Team, American Top Team — they were born out of his philosophy. Train everything. Fight anyone. Keep evolving.
Carlson also helped break the idea that Jiu-Jitsu was only for a select few. He taught anyone who showed up ready to work. He didn’t care about last names — only about heart.
A Legacy That Still Lives
Carlson passed away in 2006, but his name hasn’t faded one bit. His son, Carlson Gracie Jr., keeps the flag flying. The academy still produces killers. His lineage is alive in gyms around the world.
To this day, if you train Jiu-Jitsu, you’ve felt Carlson’s influence — whether you realize it or not. He changed the sport. He built teams. He created champions. He was one of one.
This TBT is for the legend — the man who fought, taught, and lived for Jiu-Jitsu.
Obrigado, Mestre Carlson. Oss.
We're keeping the TBT series rolling, this time with one of the most important names the sport has ever seen: Carlson Gracie. A warrior, a coach, and a true pioneer who helped shape Jiu Jitsu as we know it.
You can't talk about BJJ history without talking about Carlson.Born for the Fight
Carlson Gracie was born in 1932 in Rio de Janeiro, the son of Carlos Gracie. He grew up inside the art, learning from both his father and uncle Hélio. But Carlson didn’t just carry the name, he built his own legacy on the mats and in the ring.
In the ‘50s, he became one of the top vale tudo fighters in Brazil. His most famous match? 1955 vs. Waldemar Santana, stepping in to defend the family after Santana beat Hélio. It ended in a draw, but Carlson showed the world he was more than just a Gracie name. He was a dog in the fight.
Changing the Game
Carlson didn’t just fight, he taught. In 1965, he opened the Carlson Gracie Academy in Copacabana, and it became a powerhouse. Fighters like Murilo Bustamante, Vitor Belfort, Wallid Ismail, and Ricardo Libório all came up under him.
What set Carlson apart? He wasn’t afraid to share. While others kept secrets, he opened the playbook. He trained hard, focused on pressure, and built fighters who could handle real war. His style was aggressive, his mindset was tough, and his teaching changed Jiu Jitsu forever.
The Roots of Modern MMA
A lot of what we call MMA today started with Carlson’s guys. Brazilian Top Team, American Top Team — they were born out of his philosophy. Train everything. Fight anyone. Keep evolving.
Carlson also helped break the idea that Jiu-Jitsu was only for a select few. He taught anyone who showed up ready to work. He didn’t care about last names — only about heart.
A Legacy That Still Lives
Carlson passed away in 2006, but his name hasn’t faded one bit. His son, Carlson Gracie Jr., keeps the flag flying. The academy still produces killers. His lineage is alive in gyms around the world.
To this day, if you train Jiu-Jitsu, you’ve felt Carlson’s influence — whether you realize it or not. He changed the sport. He built teams. He created champions. He was one of one.
This TBT is for the legend — the man who fought, taught, and lived for Jiu-Jitsu.
Obrigado, Mestre Carlson. Oss.
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The History of Jiu-Jitsu: The Epic Duel Between Roleta and Wallid Ismail at the First IBJJF World Championship The History of Jiu-Jitsu: The Epic Duel Between Roleta and Wallid Ismail at the First IBJJF World Championship
Brazilian Jiu Jitsu has taken the world by storm. Today, academies, competitions, and elite athletes are found on every continent. But to understand how this martial art reached global prominence, we must revisit its early chapters. Few events are as symbolic as the first IBJJF World Jiu Jitsu Championship, held 29 years ago at the iconic Tijuca Tennis Club in Rio de Janeiro.
In this special post from our ongoing series on the history of Jiu Jitsu, we revisit one of the most legendary clashes of the 1990s: Roleta vs Wallid Ismail.The Background – A Newly Promoted Black Belt and a Bold Promise
The middle heavyweight black belt division was surrounded by anticipation. Wallid Ismail, a well-known powerhouse from Carlson Gracie Team, was the overwhelming favorite to win gold. However, just three days before the event, something unexpected happened: Roberto “Roleta” Magalhães was promoted to black belt.
The reason? A stunning performance at the Brazilian Teams Championship, where he nearly caught Fábio Gurgel with his now-famous helicopter sweep.
Roleta’s sudden promotion caused a stir in the community, especially among Gracie Barra supporters, who didn’t hold back their provocations. To add even more fuel to the fire, Wallid vowed to commit Harakiri — the traditional Japanese ritual of suicide — if he lost to the freshly promoted black belt. The stakes couldn’t have been higher.
The Semifinal – Roleta vs Wallid: A War on the MatsWhen they finally clashed in the semifinals, the Tijuca gymnasium erupted. The crowd roared with chants, cheers, and pure adrenaline. It felt like a World Cup final.
Wallid started strong, pushing the pace with aggression and experience. But Roleta remained calm under pressure. In the final moments of the match, with Wallid clinging to a narrow lead, Roleta executed history: he controlled the right leg and arm, blocked the guard pass, and with perfect timing, took Wallid’s back. Hooks in. Four points scored. The crowd exploded.
Roleta’s Rise to the TopIn the final, Roleta faced Bebeo Duarte, another top Carlson Gracie representative. With clean technique and cool composure, Roleta executed a flawless triangle choke, earning the submission and securing the world title — all in his first appearance as a black belt.
That victory not only launched a legendary career, but also captured the true essence of Jiu Jitsu: courage, technique, and resilience.
Why This Moment Is UnforgettableRoleta’s victory over Wallid Ismail was more than a win — it was a moment that showed the world the magic of Jiu Jitsu. It was about believing in your potential, embracing the pressure, and rising to the occasion.
It’s a timeless chapter in the history of Brazilian Jiu Jitsu.
📸 Photos: Marcelo Alonso
🗓️ Part of our weekly Jiu Jitsu memory seriesBrazilian Jiu Jitsu has taken the world by storm. Today, academies, competitions, and elite athletes are found on every continent. But to understand how this martial art reached global prominence, we must revisit its early chapters. Few events are as symbolic as the first IBJJF World Jiu Jitsu Championship, held 29 years ago at the iconic Tijuca Tennis Club in Rio de Janeiro.
In this special post from our ongoing series on the history of Jiu Jitsu, we revisit one of the most legendary clashes of the 1990s: Roleta vs Wallid Ismail.The Background – A Newly Promoted Black Belt and a Bold Promise
The middle heavyweight black belt division was surrounded by anticipation. Wallid Ismail, a well-known powerhouse from Carlson Gracie Team, was the overwhelming favorite to win gold. However, just three days before the event, something unexpected happened: Roberto “Roleta” Magalhães was promoted to black belt.
The reason? A stunning performance at the Brazilian Teams Championship, where he nearly caught Fábio Gurgel with his now-famous helicopter sweep.
Roleta’s sudden promotion caused a stir in the community, especially among Gracie Barra supporters, who didn’t hold back their provocations. To add even more fuel to the fire, Wallid vowed to commit Harakiri — the traditional Japanese ritual of suicide — if he lost to the freshly promoted black belt. The stakes couldn’t have been higher.
The Semifinal – Roleta vs Wallid: A War on the MatsWhen they finally clashed in the semifinals, the Tijuca gymnasium erupted. The crowd roared with chants, cheers, and pure adrenaline. It felt like a World Cup final.
Wallid started strong, pushing the pace with aggression and experience. But Roleta remained calm under pressure. In the final moments of the match, with Wallid clinging to a narrow lead, Roleta executed history: he controlled the right leg and arm, blocked the guard pass, and with perfect timing, took Wallid’s back. Hooks in. Four points scored. The crowd exploded.
Roleta’s Rise to the TopIn the final, Roleta faced Bebeo Duarte, another top Carlson Gracie representative. With clean technique and cool composure, Roleta executed a flawless triangle choke, earning the submission and securing the world title — all in his first appearance as a black belt.
That victory not only launched a legendary career, but also captured the true essence of Jiu Jitsu: courage, technique, and resilience.
Why This Moment Is UnforgettableRoleta’s victory over Wallid Ismail was more than a win — it was a moment that showed the world the magic of Jiu Jitsu. It was about believing in your potential, embracing the pressure, and rising to the occasion.
It’s a timeless chapter in the history of Brazilian Jiu Jitsu.
📸 Photos: Marcelo Alonso
🗓️ Part of our weekly Jiu Jitsu memory series -
The Stairs That Built Champions: The Legacy of Carlson Gracie The Stairs That Built Champions: The Legacy of Carlson Gracie
More Than Just Stairs – A Legacy in Every Step
In the heart of Copacabana, at Rua Figueiredo Magalhães, 414, lies a place that shaped legends. The stairs leading up to Carlson Gracie’s academy were more than just steps—they were a passage to greatness. Each climb represented dedication, sacrifice, and the relentless pursuit of excellence in Jiu-Jitsu. Those who walked them carried the weight of discipline, knowing that beyond those doors, they would forge their path in the sport’s history.
🔗 BJJ Training Gear → If you're training like a champion, you need the right equipment. Check out our top-rated BJJ gis and rashguards!
The Carlson Gracie Team: A Brotherhood of Fighters
Carlson Gracie was more than a coach—he was a mentor, a leader, and a revolutionary. Unlike the exclusivity of some academies at the time, Carlson’s doors were open to all.
His philosophy built one of the most fearless teams in Jiu-Jitsu history, producing names like Murilo Bustamante, Ricardo Libório, Mario Sperry, and Vitor Belfort.
Carlson’s Legacy: A Statue That Stands for Honor
Today, if you pass by the old academy, you’ll find a statue of Carlson Gracie, standing as a tribute to his legacy, wisdom, and impact on Jiu Jitsu.
🔗 Jiu Jitsu Apparel → Carry the legacy wherever you go! Explore our premium BJJ t-shirts and hoodies.
The Bridge Between Generations
Walking up those stairs wasn’t just a physical journey—it was a rite of passage. Every student who trained under Carlson carried the honor of representing his name.
🔥 To everyone who has climbed these stairs and continues to elevate Jiu-Jitsu worldwide—this flame lives on because of you!
🔗 Best Rashguards for Training → Protect your skin and train harder with our best-selling rashguards!
More Than Just Stairs – A Legacy in Every Step
In the heart of Copacabana, at Rua Figueiredo Magalhães, 414, lies a place that shaped legends. The stairs leading up to Carlson Gracie’s academy were more than just steps—they were a passage to greatness. Each climb represented dedication, sacrifice, and the relentless pursuit of excellence in Jiu-Jitsu. Those who walked them carried the weight of discipline, knowing that beyond those doors, they would forge their path in the sport’s history.
🔗 BJJ Training Gear → If you're training like a champion, you need the right equipment. Check out our top-rated BJJ gis and rashguards!
The Carlson Gracie Team: A Brotherhood of Fighters
Carlson Gracie was more than a coach—he was a mentor, a leader, and a revolutionary. Unlike the exclusivity of some academies at the time, Carlson’s doors were open to all.
His philosophy built one of the most fearless teams in Jiu-Jitsu history, producing names like Murilo Bustamante, Ricardo Libório, Mario Sperry, and Vitor Belfort.
Carlson’s Legacy: A Statue That Stands for Honor
Today, if you pass by the old academy, you’ll find a statue of Carlson Gracie, standing as a tribute to his legacy, wisdom, and impact on Jiu Jitsu.
🔗 Jiu Jitsu Apparel → Carry the legacy wherever you go! Explore our premium BJJ t-shirts and hoodies.
The Bridge Between Generations
Walking up those stairs wasn’t just a physical journey—it was a rite of passage. Every student who trained under Carlson carried the honor of representing his name.
🔥 To everyone who has climbed these stairs and continues to elevate Jiu-Jitsu worldwide—this flame lives on because of you!
🔗 Best Rashguards for Training → Protect your skin and train harder with our best-selling rashguards!
